Laudation are proud to announce that they’ve been selected to work as part of the client team on the design and development of a brand-new arena in Manchester, England.

The arena has been designed specifically for music events but will be flexible enough to hold a number of other event configurations from award shows to sporting events. The arena will be the largest in the UK, capable of holding up to 23,500 fans, with a large standing floor. The venue has been designed by Populous and will be constructed by Royal BAM Group and is thought to cost £350m fully funded via private investment.

“Laudation have vast experience in operating large scale, complex venues across the UK. We needed to find the right partner to work with us on the development of various projects across Europe, including our new venue in Manchester, and Laudation fit the bill and have provided us with expert advice throughout the project. “

Mark Donnelly – COO / CFO OVG International, Oak View Group

Laudation have been working on the project since May 2019 advising the client on layout, functionality and user journeys. Through close working and collaboration with the design team, we have primarily been involved in the following elements:

  • Layout, Size of Spaces, Roof Height & Rigging Options
  • Entry Locations and Sizes
  • Security Assessments, CCTV & Access Control
  • Capacity targets, Seating Layouts, Sightlines, Event Configuration development
  • Integration with wider Campus Development and Stakeholders
  • Concourse Layouts, Facilities and Services
  • Leading detailed Workshops on:
    • Crowd Flows / Fire Strategy / Bowl Design
    • Internal and External Layouts
    • Security
    • Wayfinding and Seating Layouts
    • F&B & Hospitality
    • Waste & Transport
    • Accessibility
    • Broadcast, AV, PA & Acoustics Requirements
  • Support with and creation of Planning Documentation
  • Development of Operational Strategy
  • Parking & Logistics
  • Vertical Transportation
  • Developing the Employer Requirements (ER’s)
  • RFP for client direct purchased items

To be involved in project of this scale and importance is very exciting for us” states Steve Gotkine, Managing Director of Laudation Consulting. “With over 20 years of practical experience in Venue Operations and Development working in some of the world’s biggest venues, this allows us to share experience of previous developments, what went well and what not so well to ensure mistakes aren’t duplicated on this project. This provides both the client and design team confidence in the end product from early on in the process”.

For further information on how Laudation can help your project where in bid stage or design and development, please give our team a call on 020 3086 8600 or email us on

For more information on the Manchester project please click here:

About Oak View Group (OVG):

OVG is a global sports and entertainment company founded by Tim Leiweke and Irving Azoff in 2015. OVG is focused on being a positive disruption to business as usual in the sports and live entertainment industry and currently has 8 divisions across 4 global offices (Los Angeles, New York, London, and Philadelphia). OVG is leading the redevelopment and operations of the New Arena at Seattle Center as well as leading arena development projects in Belmont, NY, Austin, TX, Manchester, UK and Milan, Italy. OVG Global Partnerships, a division of OVG, is the sales and marketing arm responsible for selling across all OVG Arena Development projects.

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